Type of Publication: Article in Collected Edition

Content-Influencer-Fit: Improving Reach and Impact of Content for Influencers in eWOM

Author(s):

Rothe, Hannes; Wicke, Sebastian

Title of Anthology:

Multikonferenz Wirtschaftsinformatik

Location(s):

Luneburg, Germany

Publication Date:

2018

Citation:

Download BibTeX