In a harmonious convergence of academic rigor and entrepreneurial discovery, the forthcoming #icis2024 study by the quartet : Jonathan Zebhauser, Prof. Dr. Janina Sundermeier, Samuel Koranteng, and Prof. Dr. Hannes Rothe shedes light on the intricate interplay of Artificial Intelligence (AI) and entrepreneurial framing.

Titled "Entrepreneurial Framing and Negotiations of Product Boundaries: A Qualitative Study on the Social Construction of Product Innovation in AI Ventures," this study delves into the mysterious "black box" of AI. It explores the emotional resonance and cognitive complexity that encapsulate technologies in the ever-evolving landscape of artificial intelligence.

Research Angle: By focusing on entrepreneurial framing is a game-changer, we investigate how AI ventures navigate the intricate challenges posed by the opaque nature of AI. It's not just about understanding the technology; it's about decoding the emotional and cognitive interplay in the negotiation of product boundaries.

Key Insight: The study's key insight unveils the transformative impact of AI on product innovation and negotiations. It sheds light on the delicate balance between emotional resonance and cognitive understanding, particularly in dealing with the enigma of the "black box" technology.

Contribution: This research isn't just a study; it's a contribution to the future of entrepreneurial framing. By highlighting how AI's complexity influences stakeholder negotiations, we show how emotions and cognition takes center stage in AI-driven innovation.

Dive deeper into the groundbreaking research from the collaborative efforts of K.I.E.Z. Künstliche Intelligenz Entrepreneurship Zentrum, Digital Entrepreneurship Hub, and Place Beyond Bytes.

Read the full study here